Consultant and Copywriting


SmarterTravel, a new subsidiary of Richard Jackson, required a communications consultant to offer advice and recommendations for the design, copywriting, website and social media presence of the company and travel plans for its clients. 

Initially we were brought in to help with communications between the marketing agency developing the visual elements of the travel plans. However, we soon became an integral part to the whole process including copywriting, social media management and website content and layout recommendations.

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welcome packs

Working alongside both our client and its marketing agency, we helped define the information and design for the welcome packs for several housing developments, along with producing all the copy too. 

social media

Following a social media analysis for SmarterTravel’s own social media presence, we created a content strategy with clear objectives and ROI targets. This was further supported by individual strategies for each of its housing development clients. Finally we managed all social media channels ensuring cohesive and the inclusion of relevant travel-related content.



After reviewing the existing website pages for the individual housing developments, we provided recommendations for the design, layout and inclusion of information relevant for its target audience.