On behalf of Burson, Cohn and Wolfe, we captured the still images to support the video content for Sanofi World Sleep Day campaign in 2019
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A multinational design and manufacturing company required a series of pitches to communicate a news story to the media on a global scale, including national newspapers and trade journals.
For any media pitch, it's important to establish the facts of the story, and undertake independent research into similar scenarios, relevant research and the client's own situation. Due to the legal nature of this story, we also had to take into consideration what information was suitable for the public domain.
In order to produce relevant pitches for the news story, we compiled the following information:
The media pitches related to litigation between two companies, so we produced a selection of media pitches for the client to choose from:
Research suggests that "the nature of corporate goals may promote marginal and illegal behaviour."
On behalf of Burson, Cohn and Wolfe, we captured the still images to support the video content for Sanofi World Sleep Day campaign in 2019
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