Louisa May Weddings

Website design and copywriting

brand identity

After Louisa May Weddings undertook a rebrand with Laura Sutcliff Designs, we were briefed with creating a new website and communications identity that resonated with the wedding planning business’s new look.

create your brand.

Louisa May Weddings had launched their business with a simple WordPress website that needed updating following their rebrand. We had the pleasure in producing a site which truly represented the brand.

Kerry Knight | KMC

comms identity

After reviewing the first iteration of Louisa May’s website copy, we identified some issues with regards to the company’s tone of voice and identity. Through an insight session with the client, we established the:

the main tone of voice profile
the tone dimension
tone descriptors
company descriptions
key messages, and
strong call-to-actions

define your voice.

website design

It was important to create a fully responsive website that could be viewed on a variety of devices that very quickly illustrated the level of service clients could expect from Louisa May Weddings. Imagery was incredibly important in conveying this, as well as incorporating their instagram feed to link and showcase their social media presence too.

review your website.

copywriting

Following on from the insight we obtained from a Comms Identity session, we created copy that represented the brand and spoke to their target audience.

Nail your copy.