hard rain

Brand Identity

brand identity

As an independent consultancy firm, Hard Rain wanted to set itself apart from its industry competitors dealing with crisis management and crisis communications.

create your brand.

Kerry from Knight Media Comms really grasped the Hard Rain brief. She immersed herself in the business and demonstrated a really fast learning curve. This enabled her to be both useful and insightful from early on. Kerry brings a special mix of first class writing with an eye for design all backed up by the experience to simply know what works. It’s a refreshing experience to work with her and her contribution has been invaluable. So much so that we’ve now brought her in to help on client work.

Carl Courtney | Hard Rain Founder

No organisation, however diligent, is immune from crisis.

comms identity

After reviewing the first iteration of Hard Rain’s website copy, we identified some issues with regards to the company’s tone of voice and identity. Through an insight session with the client, we established the:

the main tone of voice profile
the tone dimension
tone descriptors
company descriptions
key messages, and
strong call-to-actions

define your voice.

website design

Given the work Hard Rain regularly undertakes for its clients, the design of the website needed to be powerful to encourage action. Whilst also being informative for users to quickly acknowledge the company’s breadth and depth of experience.

We kept the design simple with a predominantly black, white and blue colour palette. And used line illustrations, and monochrome imagery to visually support the website copy.

Finally, due to the volume of content required on the home page, we simplified the format with the use of lists and drop-down toggle features.

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copywriting

Hard Rain deals with some hard-hitting issues as a crisis management and communications consultancy. This means the type of language used by the company throughout its written content is crucial. Using the client’s comms identity guidelines, we produced copy that married a professional and authoritative tone, with a friendly and conversational approach.

Nail your copy.