contamination crisis

Crisis Training Scenario

contamination

A multinational manufacturing company required a training session for its India crisis management team. The session needed to be realistic yet stretch the team’s knowledge and understanding of crisis management.

be crisis ready.

The initial brief specified a product contamination problem. After we performed our preliminary research, we found a situation within the Indian milk industry that create a very plausible scenario to build the crisis training around.

Kerry Knight | KMC

crisis scenario

With a prevalence of synthetic milk in India, we used this concept to create a comprehensive crisis scenario that involved:

consumers falling ill
disgruntled employee
product contamination (known risk)
media interest
blame by partner company
fraudulent behaviour
natural disaster
counterfeit products

PROTECT YOUR REPUTATION.

other projects

After Louisa May Weddings undertook a rebrand with Laura Sutcliff Designs, we were briefed with creating a new website and communications identity that resonated with the wedding planning business’s new look.