malicious rumour crisis

Crisis Training Scenario

malicious rumour

An extremely competent crisis management team required a taxing crisis training scenario that incorporated several different issues culminating in a large, reputation-damaging crisis.

protect your reputation.

To really test a group of people that have had years of crisis training and knowledge was a great challenge for us. We met it head on by creating a scenario with multiple levels and elements to deal with. Thinking of issues that could become crises for a client so that they can better prepare themselves in the future, is always a worthwhile activity.

Kerry Knight | KMC

CRISIS SCENARIO

As the CMT team was of a high calibre, the scenario required several elements to it in order to push their knowledge and experience of dealing with a crisis. It included:

data breach
malicious rumour
social media crisis
mainstream media interest
stakeholder uproar
website hack
protests and violence

be crisis ready.

CONTENT CREATION

We produced content to support the crisis scenario as it unfolded in the ‘classroom’ setting to make it feel more realistic. This included:

email and email account mock-ups
social media posts, messaging and feeds
search engine mock-up
website mock-up
protest imagery
newspaper and media coverage

be proactive.

other projects

Our client, Lifestiles, tasked us with photographing the new brick additions to their product line, as well as the existing roof tiles they offer to their customers.